The labeling and packaging follows and relies on a very distinct color story to differentiate itself from our other competitors. The use of these very vibrant color and designs are intended to make the consumer want to save the labeling and packaging, with them regarding it as art and as a collectors item. For the future, the packaging and labeling will shift and change every season to add to this craze and desire to hold on to the branding material. Moreover, the labeling and packaging utilizes compost cardboard and material to stick to Sena's Sensory Apparel's sustainable values and roots.